3/13/2023 0 Comments Big mac for a penny 2017Supermac’s points to a list of McDonald’s trademarks registered with the EUIPO which include: The request has been formally submitted to the European Union Intellectual Property Office (EUIPO) by Supermac’s and the company has asked that it take effect immediately on the basis that McDonald’s is “engaged in trademark bullying by registering brand names which are nothing to do with them, they do not use and which are simply stored away in order to pulverise some future competitor”. Under EU rules, if a trademarked name isn’t used within five years, the owner of the domain loses it, according to McDonagh. ![]() ![]() He said that registering ‘snackbox’, which was synonymous with Supermac’s for as long as it was in business, was “a step too far”. Supermac’s director Pat McDonagh said on Drivetime this evening that McDonald’s were registering names beginning with Mac or Mc “not because they’re being used, but to protect themselves and monopolise the whole trademark system. The Galway-founded company, which has over 100 outlets in Ireland, has asked the EU to cancel the use of the Big Mac trademark registered by McDonald’s under certain classes. IRISH FAST FOOD brand Supermac’s has taken a significant step in its European battle with McDonald’s.
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